To launch Samsung's new Activ DualWash washing machine, which comes with a pull-down sink for delicate items, we came up with a campaign showing the tortures teddy bears have been put through over the years.

The campaign ran for months across several countries such as Chile, Colombia, Peru and Mexico, among others.

Before the film was launched, we had two teasers
showing scenes of the teddy bear after being tortured.

The campaign was backed up by several Facebook
and Twitter posts, as well as a hotsite and rich media.